- You’re a potential investor/owner who needs to build credibility with fans
- You’re a commercial partner who wants to build brand awareness amongst fans
- You have a crisis on your hands and you need to manage it & rebuild your reputation with fans.
- You’re a club who wants to choose the right model of fan engagement, but the choices are bewildering
- You’re a governing body, think tank, government or elected official who wants to understand the place of fans in the modern game