Fan Engagement is about the relationship between a club and its fans. Fans are a stakeholder in their clubs, arguably the most important, and Fan Engagement is all about how clubs listen and communicate with them. Most importantly, it’s about how they are involved in the day-to-day life of the club and the decisions that get made.
How about apps, data, Fan Experience, and all those things? Yes, they’re important for revenue, insight, and sheer enjoyment of a matchday or other event, but the first thing to think about is the relationship and how it works, not what you’re selling them or trying to monetise. Only when you’ve learned to do the basics – to listen and engage meaningfully – will you be able to do the rest well.
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