ABOUT US
We work with anyone who wants to understand fans and the relationships they have with their clubs.
Research
We undertake in-depth, up-to-date research into fan engagement, including the reknown annual Fan Engagement Index. Ideal if you're a club, governing body, think tank, government or elected official who wants to understand the place of fans in the modern game
Advisory
We work with investors or owners who need to build credibility, a commercial partner who wants to build brand awareness or a supporters' trust, FAB or other organisation who wants to develop a relationship with their club
STRATEGY
Whether you've got a crisis on your hands and you need to manage it; rebuild your reputation with fans, or a club who wants to choose the right model of fan engagement, but the choices are bewildering, we can help
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THE FAN ENGAGEMENT INDEX
"The most reliable and objective ranking of fan engagement in English football"
Training & Development
We deliver up-to-date and targeted training and development to clubs, leagues, and others trying to navigate the world of fan engagement & consultation.
Best practice
We disseminate fan engagement & consultation best practice across football beyond, helping clubs, leagues and governing bodies to be their best.
Fan Engagement Health Checks
We draw on over two-decades of helping to shape fan engagement in English & European football. Plus we sit at the centre of a network of experts and pratitioners that you can take advantage of to build your capacity
Fan Surveys, Consultation & Focus Groups
We help you to design effective surveys and questionnaires. We can also set-up and run focus groups sessions to gain insights from your fans.
Fan Engagement Strategies & Plans
We can help you design and deliver an effective multi-level fan engagement strategy that involves all your major demographics and groups.
One-to-one support
We can provide one-to-one support & advice for you, your club or your supporters' trust, as a one-off or retained.
The Fan Engagement Pod
Episodes including conversations between Kevin Rye and a guest who works in Fan Engagement, or who brings insight to the subject. Plus, BasChat, where Fan Engagement consultant and expert, Bas Schnater and Kevin Rye, talk about tactics, delivery and how you make Fan Engagement connect to Fan Experience, and Did They Ask The Fans with sports marketing guru, Tim Crow.
OUR WORK
Everton FC
Kevin Rye is currently undertaking a 360° look at Everton’s fan engagement. More soon.
Bradford City FC
“We cannot thank Kevin and his team at Think Fan Engagement enough for their fantastic efforts and assistance in helping our football club develop its Fan Engagement strategy. We have worked closely with them and improved the way in which we communicate with our supporter base, with engagement and fan conversation being high on our priority list at Bradford City AFC. Their assistance in recent months has seen us make great progress in this area, one we are striving to become industry leaders in.” Ryan Sparks, CEO, Bradford City AFC
AFC Wimbledon
“The new SLO role came from looking at other clubs like Doncaster Rovers and Lincoln City, and then getting the right advice from experts in the industry, including Kevin Rye from Think Fan Engagement. That way we could test our thoughts and ideas with people who know their stuff.”, Mandy Bynon, Supporter Liaison, AFC Wimbledon
Southend United FC
“Kevin played a pivotal role in our first ever in-depth supporter survey, a crucial initiative that helped shape the club’s strategy under new ownership. Their expertise in fan engagement ensured a thorough and insightful consultation process, giving supporters a real voice in the future of the club. The survey’s findings became the blueprint for key decisions, reflecting the clear priorities of our fanbase. We highly recommend Kevin for any club looking to build a stronger, more transparent relationship with their supporters.” Rylee Doe, Commercial Manager, Southend United FC
Bury FC
Kevin advised the board of the then new club, Bury AFC, during their formation and application process to the national league system. The member-owners of the club voted to merge with Bury FC in 2023.
Swansea City Supporters Trust
Kevin was retained to provide advice to the Swansea City Supporters Trust, part owners of Swansea City FC, during 2018.
Spirit of Shankly (Liverpool supporters’ trust)
In 2017, Kevin delivered a review of Liverpool FC's fan engagement in parallel with a review taking place at the club.
Chelsea Supporters Trust
Kevin was retained to provide advice to the Chelsea Supporters Trust during the 2023/2024 season.