Establishing Fan Engagement as a core value in the Football Industry during a New Era of Regulation is our latest groundbreaking piece of research.
You can download the Executive Summary for free now. If you want a full copy of the report, including all the case studies and detailed information about the model, it’s free, but you will need to provide your email address. See below.
This report has examined fan engagement at a critical time for football in England. The men’s game is at a significant juncture, with the Independent Football Regulator (IFR) having commenced its formal operation in early November 2025. With fans a significant stakeholder within football clubs, fan engagement and consultation has been marked as a key part of the IFR’s regime.
While the regulator provides an opportunity to further improve understanding of fan engagement, a sole reliance on the new body would be strategically erroneous. This research shows that, while the regulator can enforce basic standards, it is the willingness of clubs, fan representatives and all those involved that will matter most in the drive for better fan engagement. The research, in this context, has defined fan engagement as a club’s means of listening and communicating effectively with fans.
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