Scoring System (algorithm)

How we score the Fan Engagement Index and Fan Engagement Awards

With a few tweaks aside, we have used the same algorithm (scoring system) since the first edition in 2019. We only ever make adjustments to clarify certain elements of the scoring, or according to changes in practice within the industry (e.g. the replacement of Customer Charters in the EPL and EFL with Fan Engagement Plans), or externally (e.g. ‘X’/Twitter becoming a far less used platform for fan and broader customer engagement). We always ensure that the algorithm is published. Please use the links below to read all versions from 2021.

Scoring system (algorithm) for 2025/2026 season

Scoring system (algorithm) for 2024/2025 season

Scoring system (algorithm) for 2023/2024 season

Scoring system (algorithm) for 2022/2023 season

Scoring system (algorithm) for 2021/2022 season

How the Fan Engagement Awards are scored (awards from 2024/2025 season).

All of the data we collect for the Fan Engagement Index are publicly available, via club, league and other websites and sources. It involves no surveying of fans or others. We do not contact clubs directly during the process, to as closely as possible mirror the journey of a fan attempting to find out the information themselves, and to ensure fairness to all clubs.

However, we do send a copy of what has been collected for each club, and invite them to provide comment, further information, clarification or make any changes on what we’ve collected.

Please note: Scoring is from a potential total score of 240 points, with 80 points available per-section.

Where scores are equal, the highest Dialogue score determines the club’s final position in the table

If you have any queries, please get in touch via the contact page https://fanengagement.net/contact/