Fan Engagement is already changing football: How ready are you for change?
I wrote a while back that football is in for, and in fact going through, a culture shock as a result of […]
Category: Fan Engagement
Don't bring the noise!: Is ‘strategic silence’ in fan engagement the answer?
It’s been said before that football would be a really well functioning industry if you could just remove the football from the […]
Football's listening problem: Fan Engagement isn’t just marketing
Professor Jim Macnamara’s important 2015 report ‘Creating an ‘architecture of listening’ in organizations: The basis of engagement, trust, healthy democracy, social equity, […]