‘Establishing Fan Engagement as a core value in the Football Industry during a New Era of Regulation’ is our latest groundbreaking piece of research.
You can download the Executive Summary now. A full copy of the report, including all the case studies and detailed information about the model, is linked below (takes you to a MailerLite page for download).
This research was carried out largely through a series of interviews with industry practitioners and experts, including an element of ‘Action Research’ with Barnsley FC, and a significant amount of secondary research.
This research shows that, while the new Football Regulator can enforce basic standards, it is the willingness of clubs, fan representatives and all those involved that will matter most in the drive for better fan engagement. The research, in this context, has defined fan engagement as a club’s means of listening and communicating effectively with fans.
The result establishes a new model of fan engagement that is based on a series of four key principles, rooted in contemporary best practice in the game, and which is scalable for clubs of any size.
Download the full report via the link below
While the regulator provides an opportunity to further improve understanding of fan engagement, a sole reliance on the new body would be strategically erroneous. This research shows that, while the regulator can enforce basic standards, it is the willingness of clubs, fan representatives and all those involved that will matter most in the drive for better fan engagement. The research, in this context, has defined fan engagement as a club’s means of listening and communicating effectively with fans.