Bulbshare, a client of Think Fan Engagement, and experts in collaboration with communities of stakeholders via their app, have released a report demonstrating the potential lost revenues for the game for failures to engage with female fandom in men’s football. The report was carried out in association with advocacy organisation, Her Game Too.
Football is slowly changing, supported by the rise of the Women’s Super League and the recent success of the English national team, winners of Euro 2022. But female fans continue to face significant issues that are limiting how often they attend men’s matches.
You can download their female football fan report to find out the details behind ‘football’s £3.5bn female fan own goal’ via the Bulbshare website.
Bulbshare, supported by TFE, has been running a pilot of their platform with League Two Doncaster Rovers. Contact us for more details.
Bulbshare builds customer communities anywhere in the world, providing insight, content and ideas in real-time – straight from the voices of your customers. They work with brands as diverse as Lego, Wrangler, Nestle, BBC, MTV and the British Council.