Kev was part of the Wimbledon Independent Supporters Association (WISA) Committee that tried to prevent the franchising of the club’s EFL place in 2001/2002, and helped in the reforming of the club as AFC Wimbledon.
He spent 11 years at pioneering Supporters Direct as a caseworker & Head of Policy & PR, helping to respond to the huge changes across English football. He helped establish & grow SD Europe over a three-year period and advised SD’s work in Scotland and Wales.
He established Think Fan Engagement (TFE) in 2019 & since then helped to reshape fan engagement and its understanding in the game. TFE launched the Fan Engagement Index in 2019, the respected and independent measure of fan engagement.
TFE now advises a range of clients from football clubs to supporters’ trusts and commercial organisations seeking to understand fans better. They also publish a podcast, run industry events, develop training, education and insights into fan engagement in football.
He is also a lecturer in Football Business and Media at UCFB Wembley, has a Diploma in Public Relations and is also a Fellow of the Royal Society of the Arts (RSA). He was an elected director of the Dons Trust, owners of AFC Wimbledon, from December 2022 to December 2024.