Football's listening problem: Fan Engagement isn’t just marketing
Professor Jim Macnamara’s important 2015 report ‘Creating an ‘architecture of listening’ in organizations: The basis of engagement, trust, healthy democracy, social equity, […]
Fan Engagement versus content creation: Football clubs or ‘media companies’?
The online world is increasingly the real world. Whether consumption of information or online engagement, it’s a critical part of any club’s […]
Fans forums: Bring engagement closer to the fans
What do Brentford, Brighton & Hove Albion, AFC Bournemouth, Sheffield United and Tottenham Hotspur have in common with 19 clubs in League […]