Football's listening problem: Fan Engagement isn’t just marketing
Professor Jim Macnamara’s important 2015 report ‘Creating an ‘architecture of listening’ in organizations: The basis of engagement, trust, healthy democracy, social equity, […]
Tag: Marketing
Fans: Football ignores the new normal at its peril
‘Football without fans is nothing’. Jock Stein knew it. We all know it. In 2021, not so much. As many clubs struggled […]
Fan Engagement – Listening or Marketing?
With the new Fan Engagement Index looming on the horizon, I thought I’d dip into something that I keep coming back to […]